ao Mercado Floresta a matéria de abertura da última
edição da revista semestral da FAO "Non-Wood
Forest Products" (Inglês)
value of nwfps
Forestry products gain market in Brazil
Food, fashion and furniture. These
are the profits that come from the forest. Almost 8 400 people visited
the Forest Market, the first fair on sustainable forestry products
held in Brazil, from 5 to 8 November 2005 in São Paulo. Visitors
had the opportunity to learn about 204 enterprises with projects
reflecting the biodiversity of ecosystems such as Amazonia, the
Atlantic forest and savannah. A group of four environmental organizations
(Amigos da Terra, Imazon, Imaflora and the Reserva da Biosfera da
Mata Atlântica) joined together to conduct the fair with products
originating from forests, all produced in a sustainable manner.
The principal objective of the event,
i.e. increasing business and making contacts for future business,
was quite successful: the majority left the event with orders or
contacts for sales. With products directed as much at retail stores
as at the industries of transformation, the fair offered honey,
oils and materials for cosmetics, bags of vegetable leather and
timber for furniture designers. “The forestry economy is a
reality in terms of employment and income,” affirmed the director
of Amigos da Terra, Roberto Smeraldi. Quantifying this reality was
one of the challenges faced by the organizers.
Listed below are some of the cases
that can be considered emblematic of the diversity of commercial
relations regarding NWFPs established during the Forest Market and
that show their market potential.
• The Kayapó People
of the Indigenous Territory of Bau sold their entire crop of Para
nut oil, for a total of R$50 620.
• Artisans linked to SEBRAE
of Tocantins state sold at retail R$7 250 jatoba dolls and golden
grass (capim dourado) products.
• The APA cooperative from
Rondonia estimated that through contacts made during the fair it
will increase sales of cupuacu (plant of the cacao tree) pulp by
100 tonnes starting with the next harvest.
• Five São Paulo companies
requested native cacao from the next harvest from the producers
along the riverbanks of the Urucurituba in Amazonas state.
“We do not have an exact notion
yet what the forestry economy represents for Brazil. What will come
to São Paulo will be only a sample of the innumerable types
of products and services that the forest can generate,” stated
Smeraldi. The list is extensive and covers items such as typical
fruits, cosmetics, handicrafts and vegetable leather.
The intention was to offer visibility
for small businesses, such that they become part of the most varied
productive chains. As an example, Smeraldi made reference to native
cacao, produced on the river plains of the Amazonas River. In Amazonia,
native cacao, a tree that can reach up to
15 m, has special characteristics that make it an interesting product
for predetermined niches in the market, such as the cosmetics, pharmaceutical
and fine chocolate industries. This cacao has a larger content of
major fats than the cultivated species, which makes it more resistant
to heat. “But as it is missing the structured productive chain,
this special cacao often falls into the common grave of cultivated
cacao,” Smeraldi stated. “This is the type of product
that we will show at the fair.” (Sources: O Estado de S. Paulo,
13 October 2005 and 2 November 2005 and Mercado Floresta, 11 November